IIC – L’Industria Italiana del Cemento, the magazine that has been telling the story of cement through architectural works since 1929, in collaboration with Federbeton, the Federation representing the cement and concrete industry, presents “ConcretaMente. Beyond the Material, Inside the Stories”. This unique and immersive exhibition takes cement as its starting point to unveil the beating heart of a sector essential to modern infrastructure and everyday life.

Through an interactive and engaging journey, visitors will explore cement and concrete through the iconic works that have shaped architectural history, as well as through the lens of photographers and artists. This exhibition celebrates the versatility, innovation, and strategic importance of a material that ensures the safety and sustainability of the world we live in. Industry professionals, architecture enthusiasts, and curious visitors alike will have a unique opportunity to delve into the stories, technologies, and challenges of a continuously evolving sector. It’s an invitation to discover the most fascinating side of cement and concrete: more than just materials, they are a legacy looking toward the future.

Visitors will be immersed in an experience that allows them to see, hear, and touch everything made possible today thanks to materials like cement and concrete.

At Spazio Milesi, guests will be able to explore the content of IIC – L’Industria Italiana del Cemento; listen to IIC’s brand-new podcast ‘Grigio Forte’; admire the winning photographs from the #Scaladigrigi competition promoted by Federbeton; meet architects, researchers, designers, artists, and academics participating in talks and events throughout the exhibition. The experience will be further enriched by a dedicated social area and illustration workshops.