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Eva la Mela del Desiderio

La “GRANDE MELA” di EVA protagonista di Street Art a MILANO

“Artist's apple: between desire and freedom”

A "big apple", with a diameter of 130 cm, becomes the protagonist of a street art exhibition, in real time, to launch a message of emancipation. On 18th and 19th April, on the occasion of Fuori Salone in Milan at the Porta Venezia Design District, in front of the Bastioni, the nerve center of Porta Venezia, the creation of "Artist's apple: between desire and freedom" by EVA – La mela del desiderio, a Venetian brand that creates artfully made ceramic apples. An exhibition designed by the company which over the years has given life to a decorative object capable of combining creative flair, craftsmanship and stylistic contamination. All enclosed in apple- shaped works of art, which also act as money boxes thanks to a special split, metaphorically conceived as containers of dreams and absolute symbols of desire. From 7 to 9.30 pm on Tuesday 18th and Wednesday 19th, the emerging artist from Treviso Morris Spagnol, known for the art shirts made for the greatest footballers transformed into works by pouring colors directly onto the canvas, will explore the concept of freedom and desire by painting, with the action-painting technique, the big white apple with colors of all kinds "because a work of art cannot be confined to a frame but must be able to walk down the street". “The apple embodies an absolute and timeless symbology, it is a universally understood language, made of grace and passion, capable of involving and moving. An object that symbolizes the desire and the freedom to dream – declared the creators of EVA – La mela del desiderio, William Zanotto and Raffaella Guarda – The idea of this installation was born to launch a message of emancipation. Living giving free rein to one's emotions, to one's identity in a personal, authentic, original way, unfiltered or circumscribed by social conventions. The white, neutral apple is 'contaminated' becoming a single piece, centered on colours, sensations, emotions, dreams, therefore different and, finally, free."

Location:

Piazza Oberdan

Info:

www.evadesign.it @eva_lameladeldesiderio

Press release:

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