Milano Design Week 2024
Rapt Studio returns to Milan Design Week with an installation that investigates the
language of Design, with:
“Design is Language. Speak for Yourself”
The “language” of design belongs to everyone -- but many of us have lost our unique
voice.
“Living rooms, hotel lobbies, offices and coffee shops are all
curated with the same groupings of the latest objects, hot off
the assembly line”, states David Galullo, Chief Creative Officer at
Rapt Studio, “In the end, it translates intended comfort into
blandness, with no particular stories to tell”
Rapt Studio believes that the built environment is a social medium, and the role of
design is to enrich the communication and connection it embodies. Our activation at
Salone 2024 will be a call to action to see the built environment as a text, a story to be
shared.
Visitors will be greeted with a series of portals -- a portrait of our contemporary
moment, as defined by the forces of mass consumption. Although not initially
unpleasant, it highlights the genericism and blandness that results from our forfeiture
of agency in our relationship with our environment.
The visitor is then guided into a lab for design – offering the visitor the ability to “read”
the history of the inhabitants and interact in their storytelling. Beyond, a video plays of
memories of interactions, conversations, and histories shared there, just
moments/days/weeks before. Engaging guests as active participants, Rapt Studio
asks them to reclaim the tools to read and write the world around them.
Location - Hours:
SPAZIO TRAMA
Design is Language; Speak for Yourself
Via Giuseppe Sirtori 30, Milan
Tuesday 16th - Sunday 21st April
Opening times: 10am - 6pm
Press preview: Monday, 15th April 10am - 6pm
Cocktail party: Tuesday 16th April, 6pm - 9pm (by invite only)